Touchscreen Kiosk The Innovative Dynamic Advertising Equipment
Touch screen kiosks getting interesting.
A touch screen kiosk is at the cutting edge of the new dynamic marketing revolution, these devices provide the added benefit of interacting with the consumer to enhance your brand awareness or to market your product range.
What are the various kinds of interactive kiosk?
These can differ in size and orientation, from small 42″ touch screen kiosks in portrait to significant 65″ touch screen kiosks in landscape. Let us look at them individually.
Free standing kiosk.
As the name suggests they are an all in one solution that once the base is attached the kiosk can be positioned on the floor and the display screen is at an adults heights, now the difference starts as there are a variety of ways to store the marketing media, as well as different ways to update the content.
Standalone kiosk.
These units are a fundamental, entry level digital sign, the media is stored locally on a storage card that is located in a media player that is built into the screen.
Advantages: cost-effective, easy to deploy
Weaknesses: Can only replace ads manually using a usb drive.
Touchscreen kiosk.
A touchscreen kiosk has a single or multiple touch panel that displays marketing content and is used in areas to target targeted buyers to find out exactly what goods they are searching for.
Just like the standalone kiosk, the touchscreen kiosk has a digital signage grade lcd monitor that has a brightness of 500 cd/m2 and a contrast ratio of 1500:1.
Now the marketing material is stored on an internal hard drive with a 160GB capacity and has the option to connect to a wired network or even a wireless access point so that content can be uploaded remotely, this is best if the digital sign is part of a much larger network.
These signs are obtainable in both landscape and portrait position, depending upon the location the sign will be fitted in.
The above solution is ideal in shopping centres and can be used for way finding as well as dynamic marketing.
How does an interactive kiosk help a business?
When a customer enters an outlet or standard bank they may not know exactly what they are looking for, let us look at a bank example first.
A consumer wants to make a continuous savings, but they do not want to encounter any penalties if they need some money for an emergency fast, now using a touchscreen kiosk the bank can upload all the content material on the goods they offer and be titled; savings, savings with instant access, so the customer would click on the second icon on the lcd tv by touching the display, then they are taken to another screen that asks how much they need to invest every thirty day period, then on the third screen the buyer is asked what notice they like to work with. This could be an immediate access account with a low interest rate or an account that requires 4 weeks notice and gives 7% interest on the savings.
Now the buyer can then note the reference number down or go to an advisor who can quickly bring all the information up the buyer has just inputted into the lcd tv, print out the application form and the shopper then signs the form accepting the terms and conditions.
A traditional bank can use this tool to save staff time with coping with potential buyers who have no real intention of opening an account.
About the Author
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer interactive kiosk as well as their range of LCD enclosure.
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