Stock Photography – Part 2
Stock Photography – Part 2
In a previous article, picture – Part 1, I discussed the basics in getting started in the business of stock photography. Decide what topics or areas where you have to specialize, and requirements around conducting commercial or editorial photography.
Here in Stock Photography – Part 2, which will examine how you may want to provide and control the use of their images, royalty free (RF) and rights-managed (RM). Naturally, you want to do most of their work and effort to make this decision intelligently. RF and RM have many differences, make sure you understand the distinctions.
Should you decide Royalty-Free is the way you prefer and this is what you need to know. Unlike many professionals, I have no problem with RF licenses, provided and when the price of the image accordingly. In the RF, which typically set the price for the size and image resolution. Small, low-res images that are typically used for web sites are priced at the lowest rate. These images of execution in the sub-1MB range at 72 dpi, with the side longer somewhere in the range of 6 inches. High Resolution licenses will provide its customers with an image that is somewhere in the 8-20MB or greater than 300 Department Public Information with the longest side that whatever your camera produces.
The licenses for the common image normally used for commercial purposes and will need to produce the proper release. You should also know that when the client requests a RF license, which basically can use that image in any way they wish and to publish whatever they many times as they wish. To the extent that means that essentially has lost much control and the income of that image, then provide RF licensing is a good way to go.
Let's Take a look at some pro and cons of the RF license.
Pro: With the licensing of RF has the ability to re-license the image store many times and as often as you like. No exclusive broadcast rights, so that an image can be used by several publications, or persons at the same time.
Of Con: Since you can not provide any form of exclusivity with RF, the amount they can charge for a license is typically much less than they can for a license with rights managed. So, as I indicated earlier, be sure that the appropriate price. The lack of image control is the main radio frequency licenses. Each other, Once you have decided that going to offer an image as RF then you can not in a later date decide to do with rights-managed. Why? In most cases, MRI licenses provide some kind of exclusivity. Your client does not get upset if he got paid for the rights to use, then saw the image in another publication. Remember, in RF, anyone could have downloaded the image of many months before use and can publish it as many times as desired.
Moving to rights managed licensing of stock images. Pricing is a little different in this model. MRI can be used for both commercial or editorial. In If RF is usually priced by the size of the image, in addition MRI is priced by type of use and the production run. You may provide rights Special use for its client, wholly or in the case of editorial use of liberation can not be required. Typically, most professionals use any RM calculator to determine the correct rate to charge for a license.
For an example, the fee charged by a publisher want to use an image exclusively for 6 months, ΒΌ page, with a production of 50,000 would be much larger than a publisher having the same requirements with exclusive rights. Why? That image is locked and can not be used by any person for 6 months.
This is the biggest difference between RF and RM, has much more control over how their image is used and can charge more for the license.
So, here is the decision you have to do, give your images at lower cost via RF with the hope that it can license the image multiple times or select how the image can be use, charge more, but less license.
For bulk quantity, not always win.
In both recent installments, I will be discussing the workflow and how it's going to market.
About the Author
A freelance photojournalist for nearly 20 years traveling, photographing and writing about the Southern way of life, locations and nature.
Website: http://www.freelancephotog.com
Portfolio: http://pa.photoshelter.com/c/murrayed