Are the marketing pieces you send the lack dynamism and personality? Are they capturing the clients who want to work?
As your company in house graphics person – perhaps more by default than by intention – You're pressured to be a jack / Jill of all trades. Want to do a great job production of promotional pieces, but
have little time to learn advanced design and marketing techniques.
Your challenge is to learn to do a little more to get a much better result – fast and painless.
How can you improve them? What techniques can you apply NOW?
Take these 5 design / marketing tips for the heart. Consistently use will save time in the long run and attract more clients aa.
# 1 Develop a brand identity and stick with it
Branding is an overall concept that brings together the product mix of your business, prices, environment, promotions, identity, and more. From a chart standpoint, it is your logo, stationery, business cards, website and leaflets that create a graphic personality. Its line of bonds descriptive label these pieces with added dynamism. Think about brands such as Nike. You know instantly what it offers when you see the logo (Nike logo) and the tag line (Just Do It!). You want that kind of instant recognition of your company.
The result? Messages to be noticed, as we have built credibility and brand recognition through the consistent use of techniques of graphic identity.
Customers # 2 "Hook" with persuasive writing and a "call to action"
Make a habit of doing these two things: Use words persuasive "hook" their interest, and a phrase well-defined action on each piece. When writing marketing pieces, what can you do to be more effective? Apply these basics:
– Know who you are writing, and to keep your preferences in mind as you write each word.
– Put the message in terms of "you" instead of "I" or "us". People do not care about what "available us ", but worry about how your product or service can improve their lives.
– Make it clear what your readers should do, think or believe as a result reading information
present.
– State your intention as a command – known as a "call to action". It can be as simple as "Call today" or "Buy Now".
The result? The key point is to encourage prospects to take action! Whether to send an email or pick up the phone and call
you, using precision wordsmithing persuades your prospects to take action … now!
# 3 Using digital photography and illustrations to add "kick" to your marketing
A ho-hum piece of marketing generate some calls. What a waste! Learn the ins and outs of working with digital photography and illustrations – so much easier with the resources Internet in abundance to choose from.
A few tips:
– Place your strongest image in the top half of the page where you will get the better visibility.
– Using a large image makes a stronger impression than several smaller ones.
– Group several small pictures so that together form a single item.
– Juxtapose a small picture with a larger one for contrast.
The result? Photos and pictures help to add the "eye" appeal that translates into "buy" appeal.
# 4 of jazz designs for its most important points are highlighted
Breaking monotonous lines of text with attractive "pull quotes" or "call-outs, that makes critical information highlighted on the page. To create a pull quote, just copy a provocation or challenge his statement and paste text in a different position on the page using large, type of contrast. Add quotes decorative border lines, or put inside a box of jazz as above.
The result? The points of interest that has been added called the reader's attention to the exact point you want to remember.
Ensure # 5 professional results using the correct file formats
Just created a brochure to be printed and mailed to customers. To kill it, you import a needed graphic web page and send the file to the printer. Ouch! The resulting graphs is stained and amateur printing. What went wrong? Graphic File Formats for Internet (72 dpi, low resolution formats, JPG and GIF files) and for offset printing (300 dpi high resolution TIF and EPS) are totally different animals. In this case, you used the wrong file format and resolution for your purpose.
The result? Selecting the right file formats gives you a professional looking document with clear images and quality you want.
Start using these five techniques easily add vitality and personality to your marketing now, and you "customers" hook "again immediately.
© 2005 Karen Saunders
About the Author:
Karen Saunders–is the author of the ebook, “Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!,” available at
http://www.BuyAppealMarketing.com.
Since founding MacGraphics Services in 1990, Karen has produced thousands of successful marketing projects that have helped small businesses increase sales. Karen has also designed the covers of 18 books that have become best-sellers or won awards, including a Writer’s Digest Grand Prize winner for the best self-published book in America.
Karen Saunders, MacGraphics Services
“Where your ideas become distinctive designs”
Toll-Free Phone: 888-796-7300
Website:
http://www.BuyAppealMarketing.com
Email: mailto:Karen@macgraphics.net
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Article Source: ArticlesBase.com – Capture Clients with Words That Hook and Graphics That Kick!